Hi, I'm Felicity.
I transform ideas into products that delight customers and drive business growth.
Invisible origami is the art of crafting elegant solutions through intentional focus on the unseen processes and details that drive success.
About me
With a passion for turning complex challenges into simple, elegant solutions, I thrive at the intersection of strategy, innovation, and user experience.
I’m driven by the impact great products can have on people’s lives and businesses. Whether fostering collaboration across teams or solving tough product challenges, my focus is always on delivering products that not only meet business objectives but also delight customers.
I approach each project with a blend of curiosity, empathy, and a commitment to continuous improvement.
Expertise & Impact
Customer-centric product design
- Discover and address user needs through human-centred design and inclusive practices
- Create intuitive, accessible products that enhance customer satisfaction and retention
- Collaborate cross-functionally with engineering, design, and marketing to ensure seamless user journeys and impactful touch-points
- Leverage data insights to continuously improve user experiences and optimise product offerings
Strategic Product Leadership
- Develop and execute product strategies that align with business goals and market opportunities
- Lead multi-disciplinary, global teams to deliver innovative solutions in fast-changing markets
- Manage product portfolios for maximum value and minimal internal competition
- Engage and influence stakeholders at all levels, communicating vision and strategy across teams
- Empower teams by creating spaces where diverse voices are heard and valued
Operational Excellence & Innovation
- Build data-driven business cases, using Agile and Lean methodologies to deliver continuous value
- Create and manage product roadmaps that align with business objectives, ensuring cross-functional alignment
- Leverage OKRs, KPIs, and product metrics, including a North Star and supporting metrics, to track performance and drive meaningful results
- Extensive experience delivering web, mobile, platform and data products
Speaking, Writing & Features
Get Your Digital Sh*t Together
Talk presented at Product Camp Melbourne 2024 on how to create time in your life and build your second brain.
How to become a Killer PM
Lightening talk (and article) for the Product Anonymous Meet-up Group in Melbourne on how to create a professional playbook.
Find Your North Star
Collected notes on identifying your North Star Metric from a series of workshops I facilitated.
The Centre Weighted Roadmap for Annual Planning
A roadmap template I designed to help map out the high-level outcomes, deliverables, and learning goals for a product team.
