Hi, I'm Felicity.
I’m a Senior Product Manager and Product Flow Architect.
I design the systems and processes that create focus, reduce friction, and turn high-potential ideas into products that deliver meaningful, measurable impact.
About me
I work with an invisible-origami mindset: shaping the underlying structures that create flow across teams, technology, and customer journeys. When those hidden layers are intentionally designed, organisations move faster, products scale smarter, and customers feel the difference.
I’m passionate about translating complexity into clarity — turning messy systems, scattered insights, and ambiguous problems into focused direction and frictionless experiences. I thrive where strategy, discovery, and user experience meet, and I love uncovering the opportunities that sit just beneath the surface of how people work and how customers interact with products.
Whether aligning teams around a shared vision, simplifying interconnected systems, or building scalable product operations, my focus is always on enabling people and products to do their best work. I bring structured thinking, a collaborative approach, and a deep commitment to continuous improvement to every challenge.
Expertise & Impact
Product Discovery & Customer Insight
- Map end-to-end journeys to uncover friction, opportunities, & flow constraints
- Translate complex domains into clear problem spaces & aligned product direction
- Run structured discovery that blends qualitative research, data insights, & domain analysis
- Validate ideas through prototypes, customer interviews, & iterative testing
- Bring customer narratives into team conversations to drive clarity & alignment
Product Strategy & System Design
- Design the systems, patterns, & product foundations that enable scale & flow
- Align strategy, insights, & execution through clear frameworks, roadmaps, & success metrics
- Architect shared capabilities, reusable components, & connected product ecosystems
- Simplify complexity across data, processes, & technology to reveal the strategic path forward
- Turn ambiguous or fragmented environments into coherent, directionally aligned product systems
Cross-Team Execution & Operational Flow
- Facilitate alignment across engineering, design, product, CX, & commercial teams
- Build operating rhythms that create focus, flow, & predictable delivery
- Reduce friction by improving processes, collaboration patterns, & decision pathways
- Strengthen delivery through backlog clarity, iterative prioritisation, & continuous discovery
- Create visibility and momentum with clear communication, shared metrics, & outcome-based rituals
Speaking, Writing & Features
My Professional Playbook
My playbook captures how I lead product work — focusing on improving the system, owning outcomes, curating what matters, building structures for success, and simplifying everything I touch.
Product Management Model
This is a map combining guides, process and the stages of product development
OKR Pulse
Vibe coded OKR tracking dashboard for teams
Get Your Digital Sh*t Together
Talk presented at Product Camp Melbourne 2024 on how to create time in your life and build your second brain.
How to become a Killer PM
Lightening talk (and article) for the Product Anonymous Meet-up Group in Melbourne on how to create a professional playbook.
Find Your North Star
Collected notes on identifying your North Star Metric from a series of workshops I facilitated.
The Centre Weighted Roadmap for Annual Planning
A roadmap template I designed to help map out the high-level outcomes, deliverables, and learning goals for a product team.
